LAUNCHPAD

How It Works

We partner with brands and help them define and strengthen the four areas of their launching pad

What is their identity?

Clarify why the brand exists. Define & Polish Brand Vision, Mission, Purpose

Who do they serve?

Define core customer segments and emotional triggers to build relationships

What do they value?

Define how the founder, leadership team, and store level operations will treat each other and make decisions

Stay on course with discipline.

Install foundational 1X business structure: People, Operations, Financials, and Growth

Advisory Model

ROADMAP

This 24-month roadmap creates focus, clarity, and performance — laying the foundation for future 26X scaling.

STRUCTURE

We charge a 3–5% advisory fee based on the brand’s revenue, structured under a shared services model to provide full support while aligning incentives for growth.

CONSISTENCY & SCALE

Shared Services

Our in-house agency model provides full-spectrum support for all 26X brands, allowing founders to focus on execution, not infrastructure.

This centralized approach drives consistency, scale, and savings across the portfolio. This keeps brand integrity high and founder energy focused.

HR: Recruiting, onboarding, compliance, and team development
IT: Systems integration, data security, and POS support
Brand Development: Identity, storytelling, campaigns, and content
Accounting: Bookkeeping, payroll, reporting, and compliance
Marketing & CRM: Cross-brand strategy, guest engagement, and 26 Club integration

26X is the X factor we layer on top of 1X brands. That X factor is a cultural operating system founded on one core truth:

We value relationships more than anything else

Once matured, brands engage with the 26X system: 2.6% guest fee, $26K/year services, shared values, community standards, and scaled support through the 26X ecosystem. This is how we ensure every brand stays grounded in human connection while scaling operational excellence.

26X Club connects all key stakeholders:

Team
Franchisees
Community
Vendors
Investors

Using the Community App, we create fast, human, contextual engagement across the business.

Real-time updates for franchisees and operators
Community-driven communication for vendors and team
Investor relations streamlined via SMS

OUTCOME

We don’t just broadcast — we foster two-way conversations that deepen connection and drive alignment.

Ecosystem

A black and white circle with the number 26x inside of it.

Guests are attracted by shared loyalty and consistent experiences
Team Members benefit from cross-brand recognition and growth opportunities
Franchisees leverage proven systems and shared marketing reach
Vendors are streamlined and negotiated at scale
Investors gain access to diversified growth across brands
Community is engaged at every level via real-time communication and shared mission

The ecosystem is the platform, and every stakeholder becomes a contributor and beneficiary. Having a shared CRM, marketing, talent, vendors, and capital create a flywheel effect of loyalty and leverage. The effect is compounding momentum, meaning — the more brands we support, the stronger the whole system becomes.

CARD

The 26X Card is a guest identity card used across all brands. It provides house account access, loyalty perks, brand-specific offers, and recognition.

SCORE

Use of the 26X Card produces a 26X Score — a real-time feedback mechanism that acts as a modern mystery shop tool. Fans and team members rate their experiences, giving us constant, actionable insights into the guest journey.