Leadership Team

Chris Smith

Founder + CEO

Drives overall vision and strategic direction. Leads capital strategy, founder selection, and investor relations. Champions the cultural DNA of 26X across all brands.

Kevin Nelson

Chief Operating Officer

Drives overall vision and strategic direction. Leads capital strategy, founder selection, and investor relations. Champions the cultural DNA of 26X across all brands.

Tony Edgerton

Chief Brand Officer

Oversees systems implementation, operational scaling, cross-brand alignment, and franchise support. Leads integration of shared services, ensures brand consistency, and drives day-to-day execution across the portfolio.

Chrissy Clary

Chief Marketing Officer

Leads brand development and marketing strategy across the portfolio. Oversees creative direction, CRM strategy, 26X loyalty programs, and cross-brand engagement campaigns that deepen guest relationships.