The 26 Club is not just a loyalty program — it’s a relationship engine.
It’s our fans-first CRM platform that engages the most important people in our ecosystem: our fans.
Why It Works
Fans ≠ Loyalty Members
Loyalty members might collect points — fans are emotionally invested. Once they’re in the 26 Club, we treat them like VIPs.
Data-driven personalization
Using Toast POS and our CRM tech stack, we know what our fans want based on previous purchase history — and we execute the Platinum Rule: Give people what they want, not what we think they want.
Engagement is everything
The more we engage, the deeper the fandom. The more they interact, the more they belong. We track engagement like EBITDA — because it drives sales.
Fan flywheel effect
As club membership grows, the cost to drive revenue goes down. Higher volume = less aggressive promos = higher margins.
Sales on demand
With enough fans in the club, we become the wind, not the sail. We don’t chase sales — we control them.
Texting will never go away. It’s immediate, personal, and two-way. The 26 Club lets us build emotional equity through every message sent with instant & personalized communication with the most important people in our ecosystem: our fans.
Tech Stack
Our Community App creates:
Two-way integrations with Toast POS and Dishio for real-time insights.
- Personalized Offers & ROI Tracking
- Live Sales Dashboards
- Guest Behavior Analytics
Two-way communication across all stakeholder levels.
- Real-time updates for franchisees and operators
- Community-driven communication for vendors and team
- Investor relations streamlined via SMS
About the
26 Club Card
- 26% or $26 off - Applies to ALL food and drinks
- The last 4 digits of your phone number serve as your “password”
- Please leave minimum 26% gratuity for our team
- Card is valid for current year only