The restaurant business sucks and we are changing it.

The launchpad for founder-led hospitality brands.

THE PROBLEM

The restaurant industry is broken. It prioritizes constant customer acquisition and hiring new staff, while failing to nurture the relationships it already has.

And with AI on the rise, only emotionally resonant brands will survive.

By 2030, only two things will define value:

personal brand and AI.


As automation reshapes industries, people will invest more in real human experiences — hospitality, travel, sports, and entertainment will drive economic and emotional value.

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OUR PHILOSPHY

Relationships over everything.

Give to grow. Stewardship is our strategy. We believe brands flourish when they obsess over the people inside their four walls before chasing new ones.

By flipping the model and focusing on Fans + Team, 26X brands unlock measurable performance improvements:

  • 5X increase in total reviews across platforms
  • Customer review ratings improved from 4.7 → 4.9
  • Higher frequency of guest visits
  • Stronger word-of-mouth and social proof
  • Decreased turnover through team engagement

Launchpad

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Our in-house agency model provides an ecosystem of support for all 26X brands, allowing founders to focus on execution, not infrastructure.

  • Advisory model
  • Providing a proven structure
  • Shared professional services + tech stack
  • Connected community connects key stakeholders
  • 26X Card + Score System

How it Works

CONTACT US

Chris Smith

Founder + CEO

info@26X.com

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26x Card

  • 100% Discount
  • Franchisees + Investors
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26Club Card

  • 26% / $26 Discount
  • Fans, Community Partners, + Vendors